One in a Million – Beyond the Odds

The "One in a Million" campaign by DKMS India shines a light on the life-saving potential within each of us. For patients with blood cancer and other blood disorders, finding a stem cell donor match is as rare as one in a million. This campaign highlights the difference each individual can make, because any one of us could be that miracle match.

Becoming a Potential Lifesaver

Joining the cause is simpler than you might think. By registering as a potential stem cell donor, you can help bridge the gap between patients and the rare, life-saving match they need. Just a quick cheek swab is all it takes to become part of this mission.

Interactive Engagement through the ‘One in a Million’ Game

As part of the campaign, DKMS has created a unique ‘One in a Million’ game. In this interactive experience, players burst balloons to uncover impactful facts about blood cancer, the urgency of finding matching donors, and the life-saving role each of us can play. Red balloons in the game symbolize the rare, one-in-a-million chance to be a match, just as precious as the role you could play in saving a life.

Share Your Journey and Inspire Others

Every action counts. After playing, share your high score, tag @dkms_bmst_in, and use the hashtag #OneInAMillion to spread the message and inspire others to join the mission. Through small, impactful steps like sharing the game, you can amplify the message and help build a community of potential lifesavers.

Join the Movement

Play the ‘One in a Million’ game, learn about the cause, and take the next step by ordering your free swab kit. A simple swab of your cheeks could mean becoming someone’s one-in-a-million match. Together, let’s create a ripple effect that brings us closer to connecting patients with their life-saving donor. Because sometimes, the chance to save a life truly comes once in a million.

Here's how it works:

How it works:

1. Register: Fill in a few details and click submit (It only takes 5 minutes)

2. Receive your DIY Kit: A swab kit will be delivered to your doorstep.

3. Swab and Send: Using the enclosed kit, gently swab the inside of your cheeks according to the instructions provided on the envelope. Return the swabs using the prepaid envelope, and we'll take care of the rest.

After we receive your kit, our LifeScience Lab will analyze your swabs to identify your unique HLA (tissue) characteristics. This crucial information allows us to match donors with patients worldwide. And once your samples are analyzed, you become part of our global registry.

Together, we can make a life-saving impact. Your simple decision to register could be the key that unlocks a new beginning for someone facing the challenges of blood cancer.

Take action today. Register. Swab. Save.

If you're between the ages of 18-55 and in general good health, consider taking a few minutes to register yourself as a potential stem cell donor. You can play a huge role in our cause by registering and giving hope to blood cancer patients worldwide.